by Sara Dollens
British rock band, The 1975, recently released their first single, “Love Me” off their second up and coming album, ‘I like it when you sleep for you are so beautiful yet so unaware of it’, which is expected to release in February of 2016.
Lead singer Matty Healy sheds some light on what “Love Me” is really about, for those who are too naive to understand it themselves.
“With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.”
I don’t know what impresses me more, Matty’s vocabulary when explaining the meaning behind “Love Me”, or how luscious his hair looks throughout the ENTIRE music video.
With “Love Me,” there is clearly an 80’s vibe going on and I can’t even explain how much I love it. And between Matty’s “intimate” interaction with cardboard Harry Styles, to his slightly intoxicated dance moves, “Love Me” is unlike any other music video I’ve ever seen.
Here are a few of my favorite moments from the music video…
- My absolute favorite part of the video is how well Matty portrays himself as self-centered and narcissistic. There’s a few times throughout the video where the camera is on him and he is covered in black stamps that seem to resemble a person. What people may not notice is that those stamps are actually of Matty himself. It doesn’t get any more narcissistic than that.
- There’s a moment where the camera is on drummer, George Daniels, and he’s holding a selfie stick, striking the classic duck face. Even though he is mocking the selfie movement, there’s no doubt that his duck face is the best in the game.
- I already mentioned the Harry Styles cutout, but lets be real for a second. Everyone loves Harry Styles.
Along with sharing some of my favorite moments from the video, I wanted to give my perspective on some of my favorite lyrics from the song as well.
Here is my interpretation on some lyrics…
- “You’ve got a beautiful face but got nothing to say.”
- So many people are only famous for their looks. They don’t have anything important or worthwhile to say.
- “I’m just with my friends online and there’s things we’d like to change!”
- Too many people live their lives online. They talk about wanting to make a change, but neglect to actually step away from their computer and go out in the real world and make that change happen.
- “You look famous, lets be friends.”
- Everyone wants to be famous or know someone who is famous. People befriend others in hopes to get noticed and up their social status.
These few quotes from “Love Me” may not seem like they have that much impact on an individual. Not everyone can directly relate to this song, but it definitely affects how you view the topic of celebrity success and pop culture. Their goal was to make people think about what success really is and what constitutes art in today’s pop culture. I think it’s safe to say they got people thinking about just that.
The 1975 never fail to amaze me with their talent. They have a way with words unlike any other band I’ve ever listened to. They make listeners think past their music and leave them thinking about the bigger picture, like in “Love Me.” You can always count on The 1975 to consistently deliver exceptional music, and I think it’s safe to say that their new album will definitely be a hit.